New European packaging regulation redefines rules for Spanish companies

The adoption of the European Packaging and Packaging Waste Regulation (PPWR) represents a key change in packaging management in the European Union. As it is directly applicable in all countries, it eliminates regulatory differences and raises the requirements for companies. In Spain, where the Extended Producer Responsibility (EPR), The impact will be particularly relevant.

Companies will have to go beyond financing waste: they will have to redesign their packaging, opting for recyclable materials and more sustainable models. The goal is clear: to reduce waste and move towards a circular economy.

One of the key milestones is that all packaging should be recyclable by 2030.. In addition, minimum recycled content levels are set, especially for plastics, and certain single-use products are limited. Re-use and refill systems are also encouraged.

EPR is gaining prominence, with costs depending on the recyclability of the packaging: the more difficult it is to recycle, the higher the cost. This will incentivise eco-design at source.

In the short term, companies will face higher costs due to regulatory adaptation, changes in suppliers and new administrative obligations. Sectors such as food, retail and e-commerce will be the most affected.

However, opportunities also arise. Eco-design can reduce costs and improve competitiveness, while regulatory harmonisation makes it easier to operate across Europe.

In short, the PPWR is not just an environmental regulation, but a change of model towards a circular economy. Adapting will be mandatory, but doing so strategically can become a competitive advantage.